Gideon River, LLC

Rooted in family. Focused on what's next.
Founded by Eric Martinez and Courtney Whidden, Gideon River brings an entrepreneurial spirit to building meaningful businesses.


Built with purpose

A family owned business connecting ideas, enterprise and opportunity .


Player X

Athlete development and performance


Lefty Supply co.

Purpose driven apparel
A legacy you can wear


Business development

Turning purposeful ideas into practical opportunities.

Let’s build something worthwhile
Connect with Gideon River about business and collaborating